Hey, I'm Lucy 👋
If you’re new here, hi! I’m Lucy and this is our family.
We started Little Flock of Horrors after Iggy had febrile convulsions as a baby. Merino helped keep him comfy, and honestly, we’ve been obsessed ever since.
That one moment turned into Little Flock for the kids and Merino 365 for the grown-ups (because yep, we needed it too).
Today, Little Flock of Horrors is proud to be New Zealand’s favourite merino brand for babies and kids - making 100% merino clothing for kiwi babies and kids.
Now Iggy’s nearly 16, Frankie’s almost 14, and somehow we’re still here, still living in merino — and loving it.
Winter '25 is our best range yet and I can't wait for you to see it.
PS: Want to try Little Flock for yourself? Use BLOGME20 for 20% off your first order! Check out our full collection here and follow us on Instagram and Facebook for more updates and happenings. Can’t wait to see you join the LFOH club! 🖤
Feel free to say hi or just drop a comment - I’m always around!
xoxo
Lucy