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We’re NZ’s favourite baby and kids’ merino brand. Since 2011, we’ve been creating super soft, breathable merino clothing in styles that kids actually want to wear.
Cool, bold, and here for Winter ‘25. Gibraltar Blue is our newest shade in our signature 100% merino - available in baby and kids’ sizes. Warm, wearable, and guaranteed to be on high rotation.
Our Zion Crew Sweatshirt is made from soft, snuggly 100% Merino Terry Loop Fleece. It features a bold back print, a subtle chest logo, and ribbed cuffs for a perfect...
Who doesn't love soft, slouchy sweatpants with just the right amount of sag? These trackies feature a silkscreen print on the left leg, a thick drawstring, a back pocket, and...
With a tonal 'X' stitch at front neck & shoulder button detail on sizes up to 18-24m, the Wyatt Longsleeve Tee is one of those need-it-in-every-colour styles. Lucky for you,...
Featuring a slashed peek-a-boo panel at the knee, soft elasticated waist and thick cuffs, Slashers are the perfect leggings. These slim fit leggings are made from 100% single jersey Merino...
Featuring a slashed peek-a-boo panel at the knee, soft elasticated waist and thick cuffs, Slashers are the perfect leggings. These slim fit leggings are made from 100% single jersey Merino...
The Marlow two-piece pyjama set is made of super soft 200gsm Merino Wool, and features a pair of relaxed fit leggings and cozy longsleeve top. Thick cuffs will keep ankles...
An all-in-one is an essential syle for newborns and babies, especially one made of super soft merino wool. Ours is made of 18.5 micron, 200gsm, 100% merino wool, and features...
The Asher Dropcrotch pant is the perfect choice for cloth nappy wearing babies. This 100% Merino Wool pant features a looser fit through the mid section, a non-elasticated drawstring waist,...
A long sleeve bodysuit is a must-have for every new parent. Made of super soft Merino wool, the Riley Bodysuit has snap domes at the hem for easy nappy changes...
Crafted from super soft 100% Merino Wool with a shorter sleeve, our Ezra Bodysuit provides the ultimate comfort for your little one. All of our boysuits come with snap domes...
Sweet dreams start with merino. A staple for all newborns, the Newcomer baby gown will keep your baby's body temperature regulated and comfortable day and night. Quick and convenient but...
Nothing says cozy quite like 100% merino. This Swaddle Blanket is luxuriously soft and perfectly suited for swaddling a newborn or as a snuggly cot blanket. Consider it the perfect...