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We’re NZ’s favourite baby and kids’ merino brand. Since 2011, we’ve beencreating super soft, breathable merino clothing in styles that kids actuallywant to wear.
𝐎𝐮𝐫 𝐖𝐡𝐞𝐚𝐭 𝐌𝐚𝐫𝐥𝐞 𝐜𝐚𝐩𝐬𝐮𝐥𝐞 𝐛𝐫𝐢𝐧𝐠𝐬 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 𝐭𝐰𝐨 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞𝐬 — 𝐭𝐡𝐞 𝐀𝐭𝐥𝐚𝐬 𝐓𝐫𝐚𝐜𝐤𝐢𝐞𝐬 𝐚𝐧𝐝 𝐉𝐚𝐠𝐠𝐞𝐫 𝐇𝐨𝐨𝐝𝐢𝐞 — 𝐢𝐧 𝐚 𝐨𝐧𝐞-𝐨𝐟𝐟, 𝐥𝐢𝐦𝐢𝐭𝐞𝐝 𝐞𝐝𝐢𝐭𝐢𝐨𝐧 𝐫𝐞𝐥𝐞𝐚𝐬𝐞, 𝐰𝐢𝐭𝐡 𝐟𝐞𝐰𝐞𝐫 𝐭𝐡𝐚𝐧 𝟑𝟎 𝐩𝐢𝐞𝐜𝐞𝐬 𝐦𝐚𝐝𝐞 𝐢𝐧 𝐞𝐚𝐜𝐡...
𝐎𝐮𝐫 𝐖𝐡𝐞𝐚𝐭 𝐌𝐚𝐫𝐥𝐞 𝐜𝐚𝐩𝐬𝐮𝐥𝐞 𝐛𝐫𝐢𝐧𝐠𝐬 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 𝐭𝐰𝐨 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞𝐬 — 𝐭𝐡𝐞 𝐀𝐭𝐥𝐚𝐬 𝐓𝐫𝐚𝐜𝐤𝐢𝐞𝐬 𝐚𝐧𝐝 𝐉𝐚𝐠𝐠𝐞𝐫 𝐇𝐨𝐨𝐝𝐢𝐞 — 𝐢𝐧 𝐚 𝐨𝐧𝐞-𝐨𝐟𝐟, 𝐥𝐢𝐦𝐢𝐭𝐞𝐝 𝐞𝐝𝐢𝐭𝐢𝐨𝐧 𝐫𝐞𝐥𝐞𝐚𝐬𝐞, 𝐰𝐢𝐭𝐡 𝐟𝐞𝐰𝐞𝐫 𝐭𝐡𝐚𝐧 𝟑𝟎 𝐩𝐢𝐞𝐜𝐞𝐬 𝐦𝐚𝐝𝐞 𝐢𝐧 𝐞𝐚𝐜𝐡...
Cute, comfy, and just the right amount of frilly - our Eden Frill Top has shoulder and arm frills with a gathered sleeve for extra charm. Pair it with LFOH...
𝑻𝒉𝒊𝒔 𝒍𝒊𝒎𝒊𝒕𝒆𝒅 𝒆𝒅𝒊𝒕𝒊𝒐𝒏 𝑽𝒊𝒐𝒍𝒆𝒕 𝑺𝒎𝒐𝒌𝒆 𝒄𝒐𝒍𝒐𝒖𝒓𝒘𝒂𝒚 𝒊𝒔 𝒑𝒂𝒓𝒕 𝒐𝒇 𝒐𝒖𝒓 𝒆𝒙𝒄𝒍𝒖𝒔𝒊𝒗𝒆 𝒄𝒂𝒑𝒔𝒖𝒍𝒆 𝒄𝒐𝒍𝒍𝒆𝒄𝒕𝒊𝒐𝒏 — 𝒇𝒆𝒘𝒆𝒓 𝒕𝒉𝒂𝒏 𝟏𝟎𝟎 𝒎𝒂𝒅𝒆, 𝒐𝒏𝒍𝒚 𝒂𝒗𝒂𝒊𝒍𝒂𝒃𝒍𝒆 𝒉𝒆𝒓𝒆, 𝒂𝒏𝒅 𝒐𝒏𝒍𝒚 𝒘𝒉𝒊𝒍𝒆 𝒊𝒕 𝒍𝒂𝒔𝒕𝒔. Featuring a slashed peek-a-boo...
𝑻𝒉𝒊𝒔 𝒍𝒊𝒎𝒊𝒕𝒆𝒅 𝒆𝒅𝒊𝒕𝒊𝒐𝒏 𝑽𝒊𝒐𝒍𝒆𝒕 𝑺𝒎𝒐𝒌𝒆 𝒄𝒐𝒍𝒐𝒖𝒓𝒘𝒂𝒚 𝒊𝒔 𝒑𝒂𝒓𝒕 𝒐𝒇 𝒐𝒖𝒓 𝒆𝒙𝒄𝒍𝒖𝒔𝒊𝒗𝒆 𝒄𝒂𝒑𝒔𝒖𝒍𝒆 𝒄𝒐𝒍𝒍𝒆𝒄𝒕𝒊𝒐𝒏 — 𝒇𝒆𝒘𝒆𝒓 𝒕𝒉𝒂𝒏 𝟏𝟎𝟎 𝒎𝒂𝒅𝒆, 𝒐𝒏𝒍𝒚 𝒂𝒗𝒂𝒊𝒍𝒂𝒃𝒍𝒆 𝒉𝒆𝒓𝒆, 𝒂𝒏𝒅 𝒐𝒏𝒍𝒚 𝒘𝒉𝒊𝒍𝒆 𝒊𝒕 𝒍𝒂𝒔𝒕𝒔.With a tonal 'X' stitch...
𝑻𝒉𝒊𝒔 𝒍𝒊𝒎𝒊𝒕𝒆𝒅 𝒆𝒅𝒊𝒕𝒊𝒐𝒏 𝑽𝒊𝒐𝒍𝒆𝒕 𝑺𝒎𝒐𝒌𝒆 𝒄𝒐𝒍𝒐𝒖𝒓𝒘𝒂𝒚 𝒊𝒔 𝒑𝒂𝒓𝒕 𝒐𝒇 𝒐𝒖𝒓 𝒆𝒙𝒄𝒍𝒖𝒔𝒊𝒗𝒆 𝒄𝒂𝒑𝒔𝒖𝒍𝒆 𝒄𝒐𝒍𝒍𝒆𝒄𝒕𝒊𝒐𝒏 — 𝒇𝒆𝒘𝒆𝒓 𝒕𝒉𝒂𝒏 𝟐𝟎 𝒎𝒂𝒅𝒆, 𝒐𝒏𝒍𝒚 𝒂𝒗𝒂𝒊𝒍𝒂𝒃𝒍𝒆 𝒉𝒆𝒓𝒆, 𝒂𝒏𝒅 𝒐𝒏𝒍𝒚 𝒘𝒉𝒊𝒍𝒆 𝒊𝒕 𝒍𝒂𝒔𝒕𝒔.Made of super soft 100%...
Kids love a good hoodie - especially one with an oversized pocket, roomy hood, and cool print. Mums will love the 100% merino fully lined hood and generous sleeve length...
Who doesn't love soft, slouchy sweatpants with just the right amount of sag? These trackies feature a silkscreen print on the left leg, a thick drawstring, a back pocket, and...
Our Patch Leggings is a fan favourite from a few seasons ago, and this season's colours won't disappoint. It's the pair of pants they'll be reaching for again and again,...
We love the cross panel detail of this top, and the contrast pocket takes this to next level status. A soon-to-become-favourite, this top will get a ton of wardrobe rotation....
The Marlow two-piece pyjama set is made of super soft 200gsm Merino Wool, and features a pair of relaxed fit leggings and cozy longsleeve top. Thick cuffs will keep ankles...
Cute, comfy, and just the right amount of frilly - our Eden Frill Top has shoulder and arm frills with a gathered sleeve for extra charm. Pair it with LFOH...